Why You Should NEVER Use Under Construction Pages

Why You Should NEVER Use ‘Under Construction’ Pages

An under construction page is a temporary placeholder that can be used instead of your future website while it is being filled with content and designed. It allows you to use templates and customize them according to your vision, or create a completely new site from customizable blocks.

Having a good under construction page is important because it helps maintain a healthy SEO, keeps visitors engaged and informed, and builds excitement around your upcoming website.

Key Elements of a Good Under Construction Page

A good under construction page should include the following key elements:

  1. Coming Soon Message: The coming soon message is essential to inform visitors about the website’s status and create anticipation. It should answer important questions such as why the site is not available when it will be up and running, and how to contact the owner in the meantime.
  2. Company Logo: Including the company’s logo helps maintain brand identity and allows visitors to recognize the website even when it’s under construction.
  3. Timer: A countdown timer can create a sense of urgency and anticipation among visitors. It informs them about the expected launch date, keeping them engaged and informed.
  4. Call-to-Action (CTA) Buttons: CTA buttons can be used to encourage visitors to take specific actions, such as signing up for notifications, subscribing to a newsletter, or exploring social media profiles.
  5. Contact Information: Providing contact information allows visitors to reach out to the website owner, which is important for maintaining customer engagement and trust.
  6. Social Media Links: Including links to social media profiles allows visitors to stay connected and engaged with the brand, even while the website is under construction.

These key elements are essential for creating an engaging and informative under construction page, which can help maintain healthy SEO, keep visitors engaged, and build excitement around the upcoming website.

Benefits of Using Under Construction Pages

Benefits of Using Under Construction Pages:

  1. Maintaining Healthy SEO: Under construction pages can help maintain healthy SEO by continuously showing content and adding value to the website, preventing it from appearing empty to search engines.
  2. Keeping Visitors Engaged and Informed: These pages provide a platform to communicate with visitors, keeping them informed about the website’s progress and encouraging them to stay engaged through social media and other channels.
  3. Building Excitement Around Your Upcoming Website: By including a coming soon message and a countdown timer, under construction pages can create anticipation and excitement among visitors, generating interest in the upcoming website.

Using under construction pages effectively can contribute to maintaining a positive online presence, engaging visitors, and preparing them for the launch of the complete website.

Examples of Under Construction Page Templates

Here are some examples of under construction page templates:

  1. Website Under Construction Template: There are various free and premium website under construction templates available, which can be used to create a beautiful under construction page to announce a new website, blog, or app. These templates are designed to help generate buzz about a new product or service and attract more visitors to the site before the launch date.
  2. Smart Cart by Anish Trehan: Smart Cart is a strong under-construction page template that allows you to highlight your brand name and contact information. It features the company name by default, with prominent display areas for message text, email form, and social media links.
  3. Advent: Advent is an intuitively designed under construction website template that can handle more text compared to other templates. It features an animated countdown timer, which is an elegant web element, and colored rings that fill based on the time remaining.
  4. Indus Coming Soon Holding Page and Landapart Coming Soon Event Landing Page: These are examples of under construction page templates that can be used to create a coming soon holding page or an event landing page, respectively.
  5. Gator Treks Early Access Page Landing Page: This template is designed for early access pages, allowing you to create a landing page for users to sign up for early access to a product or service.

These examples showcase the variety of under construction page templates available, each with its own unique features and design elements, allowing website owners to choose a template that best suits their needs and brand identity

Best Practices for Creating an Under Construction Page

When creating an under construction page, it’s important to follow best practices to ensure it is effective and engaging. Here are some key best practices:

  1. Keeping the Design Professional and Customizable: Choose a template that allows for professional and customizable design elements, such as logo placement, color schemes, and font styles.
  2. Providing a Clear Message and Purpose: Communicate why the site is under construction, when it is expected to be completed, and how visitors can stay informed or contact the site owner.
  3. Including Relevant Information and CTAs: Incorporate relevant information about the upcoming website and use call-to-action buttons to encourage visitors to take specific actions, such as signing up for updates or following the brand on social media.
  4. Avoiding Clutter and Maintaining a Clean Layout: Ensure the page is well-organized and free of unnecessary clutter, allowing for easy navigation and a pleasant user experience.

By adhering to these best practices, website owners can create an under construction page that effectively communicates with visitors, maintains engagement, and prepares them for the launch of the complete website.


In conclusion, under construction pages are an essential tool for website owners to maintain healthy SEO, keep visitors engaged and informed, and build excitement around their upcoming website.

By following best practices such as keeping the design professional and customizable, providing a clear message and purpose, including relevant information and CTAs, and avoiding clutter and maintaining a clean layout, website owners can create an effective and engaging under construction page.

There are various under construction page templates available, each with its own unique features and design elements, allowing website owners to choose a template that best suits their needs and brand identity.

We encourage website owners to create a thoughtful and engaging under construction page to prepare their audience for the launch of their complete website.


What is an “Under Construction” page?

An “Under Construction” page is a placeholder page displayed on a website when it is undergoing maintenance or construction. It typically informs visitors that the site is temporarily unavailable.

Why should I avoid using an “Under Construction” page?

Using an “Under Construction” page can make your website appear unprofessional, harm your SEO rankings, and deter potential customers due to the perception of unfinished business.

What are some alternatives to using an “Under Construction” page?

Alternatives include delaying the website’s launch until it’s ready, providing limited information about updates, directing visitors to other areas of your site, or using a discreet notification bar to communicate maintenance.

How can an “Under Construction” page affect SEO?

An “Under Construction” page can negatively impact SEO by increasing website downtime, leading to lower search engine rankings, and contributing to a high bounce rate as visitors quickly leave the site.

Are there any benefits to avoiding “Under Construction” pages?

Avoiding “Under Construction” pages helps maintain a professional online image, preserves SEO efforts, and keeps potential customers engaged with your website, ultimately benefiting your business.

What’s the best strategy for website maintenance?

The best strategy is to ensure your website is fully prepared before making it live. Alternatively, use one of the mentioned alternatives to keep visitors informed without resorting to an “Under Construction” page.

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